Multicultural Marketing & Diversity Committee Meeting, hosted by the National Hockey League (NHL)

This event is in-person only and no virtual option is available

I. Networking Breakfast (9:00-9:30 am ET)

II. Welcome and Introductions (9:30-9:50am ET)
Karim Amadeo, Director, Multicultural and Diversity Initiatives - ANA

III. The Changing Face of Hockey (10:10-10:55am)
Learn how the National Hockey League (NHL) is charting a new path forward to not only grow the game, but to foster a more equitable and inclusive hockey culture.They will provide an overview on the State of the NHL and insights behind the collaboration that leads to purpose-driven League partnerships.

Speakers: 
Matt Farrell, Business Development Manager -NHL
Joshua Cohen, Director, Business Development - NHL

IV. Lunar New Year at Mohegan Sun (10:55-11:40am ET)
Mohegan Sun casino, one of the largest tribal casino and resorts in the US, celebrates all kinds of cultures and traditions. Lunar New Year is one of the largest holidays that Mohegan Sun celebrates with the Asian community. To emphasize the brand by focusing on the culture and customer experience brings unique memories and social awareness. 

Speaker: Cindy Liu, Director of Asian Communications- Mohegan Sun

V. Bimbo Bakeries: Connecting with Diverse Audiences for Generations (11:40-12:25pm ET)
Grupo Bimbo started operations in 1945 with only 34 people working in a small plant in Mexico City. Today, Bimbo Bakeries USA is part of Grupo Bimbo, the world's largest baking company with operations in 34 countries. Learn more about the evolution of the brand and its long connection with diverse audiences

Speakers:
Erin Strong, Omnichannel Shopper and E-Commerce Manager- Bimbo Bakeries USA
Kristen Keenan, Senior Director Media Strategy - TWINOAKS

VI. Closing Remarks (12:25-12:30pm ET)
Karim Amadeo, Director, Multicultural and Diversity Initiatives - ANA

VII. Lunch (12:30-1:30pm ET)

**Schedule subject to change